Journalists have a responsibility to exercise their personal conscience. Poynter News university describes conscious journalism as the following: It is time for a journalism that perseveres in spite of hostile forces. It is time for a journalism that believes in doing the right thing. It is time for a journalism that desires to help the undesirable. It is time for a journalism that never forgets the forgotten. It is time for a journalism that cares.
The Nieman reports say every journalist from the newsroom to the boardroom, must have a personal sense of ethics and responsibility, a moral compass. Journalists have a responsibility to voice their personal conscience out loud and allow others around them to do so as well. Countless hurdles make it difficult for journalists to produce news that is accurate, fair, balanced, citizen focused, independent-minded, and courageous. But the effort is pointless without an open flow of ideas that allows people to challenge one another’s assumptions, perceptions, and prejudices.
According to Rediff reports, "In a sense, journalists are the conscience keepers of society, pointing out what is wrong not only with the administration and government but also the society at large," As the fourth estate of government, journalists have so much power to frame. However, conscious lacking journalists in the past have made it so many citizens don’t trust what they read… There is a call and responsibility for journalists to become agents of change.
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